A lot of materials were required to support the inaugural Frank:In Focus festival. After creating the logo/branding for the fest, we produced a newsprint, tabloid sized program, complete with a treasure hunt map. Additionally we needed a series of ads and eblasts and a weblog to support ever-changing events and post news. The blog featured both the exhibition map as well as a calendar.
We’ve all seen yearbooks before. We kinda know what to expect, right? I had just done the 1984 book and won a Best of Category award from the Printing Industries of America, and yet subscriptions were decreasing on a yearly basis and students felt disconnected from their book.
Myself and my staff decided to change the game…entirely. My concept was to make a dictionary instead. We enlisted every organization on campus, creative writing classes and our own staff to come up with appropriate words and definitions, thereby engaging the student body. Add to that a bit of never before seen promotion for the book and both sales and positive response soared, many saying that they had never seen “anything like it.”
Several themes were employed for this 430 page volume. Firstly we played off the double “Y” of the name with multiple uses and variations of inverted triangles. We committed to being better photo editors as well, reducing the number of images in preference to better pictures used bigger. The final touch, which was tough to convince our publisher to go along with, was to die cut the letter “tabs” on the side of the book. This was unheard of, a bit expensive, and had to be shopped out to another publisher, but we fought hard for it, as we were convinced that it was needed to drive home the theme.
The full digital version of this book is now viewable online through the UNC library digital archives.
One of my favorite examples of editorial design. This special Jazzfest issue of Tribe Magazine featured excerpts from the autobiography of Clarence “Gatemouth” Brown. I was also the photographer for this story. The logo treatment for Tribe changed with each issue and this one won the Art Director and Design Association award that year for best Magazine Cover.
After winning Alpha Awards for my fashion photography, I was invited by the Fashion Group International to design the entire campaign for the next year’s event. This included a large number of mailers, a call for entries, and a poster/program for the award ceremony.
We decided against using any particular designers and stylists work in favor of images that more abstractly represented the ideas of everything in awards categories, from hair styling to clothing design to makeup and beyond.