Many years ago, I was brought in to be creative director for a start up magazine. When I was enlisted, the magazine was to be called “City Buzz“, which I was not to keen on, nor did I like its Logo. We published a small sample issue to encourage investors and advertisers. The original cover is below. As we were nearing completion of our premier issue, our publisher finally was convinced and decided to change the name at the 11th hour to Tribe Magazine. It wasn’t my choice, but I liked it better than City Buzz. The only problem was that we had finished most of the design and had created a cover illustration designed to grab attention (Hard not to notice a sexy 100 ft tall woman striding through downtown New Orleans). We were going to create posters to plaster all over town, but the underlying theme of her costume reflected a bee theme (City Buzz… get it?) and it was too late to redo all that.
The last minute change proved to not be a hinderance at all and excitement mounted. In our early days we were named of the “Top Five new magazines of the Year” by Samir Huzney’s Consumer Magazine Report in the same class with JFK, Jrs George Magazine and we went on to worldwide distribution and won bucketloads of other awards.
One of my favorite examples of editorial design. This special Jazzfest issue of Tribe Magazine featured excerpts from the autobiography of Clarence “Gatemouth” Brown. I was also the photographer for this story. The logo treatment for Tribe changed with each issue and this one won the Art Director and Design Association award that year for best Magazine Cover.
This treatment of a table of contents appeared in an issue of Tribe Magazine that featured an article on guns in the hands of artists. It won an ADDA award that year.
This work is SOOOO vintage, I hesitate to even post it. The photoshop on it is almost embarrassing now, but back in 1991, when I was able to convince Gambit Magazine to let me try this it was so fresh and brand new. One has to keep in mind that photoshop didn’t even have layers back then, no history… you could only go back one step. yikes.
It was new territory, and it was a challenge to persuade my editors, and even my wonderful model, Liz Reinhardt, to believe in what it would look like when finished. I suppose we did good work for the time as the project won both Alpha Awards and even a Press Club award for feature photography. It makes me chuckle now as this work would likely get me laughed out of a beginning photoshop class.
After winning Alpha Awards for my fashion photography, I was invited by the Fashion Group International to design the entire campaign for the next year’s event. This included a large number of mailers, a call for entries, and a poster/program for the award ceremony.
We decided against using any particular designers and stylists work in favor of images that more abstractly represented the ideas of everything in awards categories, from hair styling to clothing design to makeup and beyond.
I was awarded an Absolut Vodka commission to create an illustration. My working theme was a retro Absolut Burlesque, although Absolut was still going to call it “New Orleans.”
I had a great team of models, stylists, set builders and a little photoshop and voila!