A lot of materials were required to support the inaugural Frank:In Focus festival. After creating the logo/branding for the fest, we produced a newsprint, tabloid sized program, complete with a treasure hunt map. Additionally we needed a series of ads and eblasts and a weblog to support ever-changing events and post news. The blog featured both the exhibition map as well as a calendar.
We’ve all seen yearbooks before. We kinda know what to expect, right? I had just done the 1984 book and won a Best of Category award from the Printing Industries of America, and yet subscriptions were decreasing on a yearly basis and students felt disconnected from their book.
Myself and my staff decided to change the game…entirely. My concept was to make a dictionary instead. We enlisted every organization on campus, creative writing classes and our own staff to come up with appropriate words and definitions, thereby engaging the student body. Add to that a bit of never before seen promotion for the book and both sales and positive response soared, many saying that they had never seen “anything like it.”
Several themes were employed for this 430 page volume. Firstly we played off the double “Y” of the name with multiple uses and variations of inverted triangles. We committed to being better photo editors as well, reducing the number of images in preference to better pictures used bigger. The final touch, which was tough to convince our publisher to go along with, was to die cut the letter “tabs” on the side of the book. This was unheard of, a bit expensive, and had to be shopped out to another publisher, but we fought hard for it, as we were convinced that it was needed to drive home the theme.
The full digital version of this book is now viewable online through the UNC library digital archives.
A self-promo for Jennifer’s Hurricane Story project. This was printed in house and hand-folded, and inserted into a generic vellum envelope. Used as a leave behind during a portfolio review, Jennifer went on to have great success with this work and has had a book of the work published by Chin Music Press. (http://hurricanestory.com/)
I wish I could take credit for her success, but her work speaks for itself.
One of our missions at Tribe magazine was not to produce a garden variety publication. To that end it was my great pleasure to encourage every photographer and illustrator we used to push the boundaries of creativity. The same was true for my in-house design team, both Dan Rosen and Jennifer Miller worked with me to come up with fun and sometimes challenging graphic treatments. A few examples are posted here, such as using scanned film strips from 1950’s stage movies for border treatments on an article on burlesque, to taped collages, to using scrabble tiles for title typography.
Communicating the funkiness of the city was our joy and one measure of our success could be judged by the large number of awards we received for our work.